How to Own the Online Lash Game: Social Media Tips for Lash Bosses

In today’s digital world, if you're not marketing your lash business online, YOU’RE

ALREADY LOOSING. Social media isn’t just a "nice-to-have", it’s a MUST for

attracting clients, building your brand, and showing off your skills. Whether you’re

already killing it or just starting on your journey, this is your guide to WINNING the

online lash game 🚀. Let’s dive into the social media tactics that’ll help you build a

loyal following, reel in new clients, and take your business to the next level 💅💅

 

1. Pick the Right Platforms STOP WASTING TIME

Not every social platform is built the same, and it is vital that as a business owner

you KNOW when, where and why you should be posting.

Instagram: This is your visual playground. Instagram is the go to platform for

showcasing your lash work. Most likely, this will be the platform you’ll prioritise

posting and put time and effort into the aesthetics of your page. You’ve got a

ton of space to flex your creativity here so don’t waste it! 💡👩‍💻

Facebook: Don’t sleep on Facebook!! It's perfect for building a close local

community. Think events, groups, and promo posts to keep your local fan

base engaged. Plus, Facebook ads can be a game changer 😉

TikTok: TikTok is one of the most popular social media platforms. By hopping

on viral trends, you’ll be able to showcase to your viewers bts,

work/education, day in the lives and so much more! By staying in the loop with

TikTok, you’ll attract a younger, more dynamic crowd 🧚‍♀️

Pinterest: Pinterest is like the hidden gem of social media marketing for lash

artists 🤫 It's an underutilized space where you can showcase your portfolio

and direct people straight to your booking page by tagging your business in

aesthetic photos and videos you post 💖

 

2. Consistency Is Key But Make It Count

You’ve got to show up and and be consistent 🙋‍♀️

Posting just for the sake of it won’t cut it. Quality and timing is what matters 💯

Post 3-5 times a week on each of your running platforms, this shows your

dedication to your audience.

Use Instagram Stories and Facebook Stories every single day. Bts, client

shout outs, sneak peeks of your latest work - these are your daily bread.

Post at peak engagement times typically between 8-10 AM or 6-9 PM, but

always pay attention to your audience's habits as it can differ.

 

3. Level Up Your Content: High-Quality Photos & Videos Only ❗️

Absolutely no blurry pics and half-baked edits. If you want to WIN over new clients,

your visuals need to POP babe 🙌

Before & After: These will always be your bread and butter. People love to

see the transformation, it shows what maybe they could benefit from

choosing YOU and YOUR business.

Close-Up Shots: Get up close and personal to show off your confidence in

your work, your precision technique and how your work is DIFFERENT from

the rest.

Video Content: Time lapses, tutorials, and BTS videos are perfect for

showing and giving followers an inside look at your technique and what your

brand is.

Client Testimonials: Get clients that aren’t shy in front of the camera. Have

them share their experience or post a photo of their lashes. Social proof is

EVERYTHING.

 

4. Engage Like You Mean It 💃

Social media isn’t a one-way street, so stop posting and ghosting. You need to

interact, build relationships, and make people feel heard 👏

Reply to Comments & DMs: Don’t leave people hanging. Respond to

comments and DMs ASAP. Show your followers that you care 💫

Polls & Q&As: Use Instagram and Facebook Stories to run polls, ask

questions, and dive into lash care tips. People love engaging when it feels

personal 💞

Client Shoutouts: Repost your clients’ pics (with permission) and tag them.

They’ll appreciate the love and it’ll get them talking about your services and

more people will choose you as their lash artist! 🤝

 

5. Hashtags Are Your Secret Weapon 🤫

Hashtags aren’t just for decoration btw, they’re how you get discovered. If you’re not

using the right tags, you’re leaving opportunities on the table 🤷‍♀️

Branded Hashtags: Create a unique hashtag for your business (e.g.,

#LashesBy[YourName] or #GlamLashesWith[YourBrand]) and encourage

clients to use it when posting about their lashes.

Location-Based Hashtags: Attract local clients by using geo-targeted

hashtags like #AUSLashArtist or #LashesInGC.

Trending Lash Hashtags: Don’t forget the basics #LashExtensions,

#LashGoals, #VolumeLashes. These hashtags will put you in front of the right

audience.

 

7. Run Exclusive Promotions & Giveaways

Everyone loves a good deal, and giveaways are the perfect way to stir up excitement

and attract new clients 😏

Flash Sales: Drop ‘time-sensitive’ discounts or bundle deals for your lash

services. Create urgency 🚨

 

Giveaways: Partner with local influencers or beauty brands to run a

giveaway. Think, “You could receive a FREE set of lashes, a FREE set of

nails and a FREE spray tanning session 😱

Exclusive Social Media Deals: Give your followers EXCLUSIVE access to

deals, priority booking, or first dibs on new services

🙇‍♀️

Social media isn’t just about posting pretty lash sets, it’s about building a brand that

stands out, engaging with your followers, and making waves in the online lash

space. Follow these strategies, stay consistent, and watch your lash business grow.

The digital world is yours for the taking 🌱🙌